To keep pace with the digital-savvy consumers, many small
and medium business owners have upped their social media efforts. The cost
effectiveness and diversity are the main reasons for going through the social
media route. Clorder, along with its SMBs, is integrating all the social media
channels to reach out to the consumers and involve them in more engaging and
entertaining way. A variety of content delivered through an assortment of
social media channels is key to developing a strong relationship with
consumers.
Clorder is taking the Facebook presence a step further by
adding ordering feature to restaurant pages. It will provide convenience for
socially networked consumers and expedite the pickup and ordering process. In
order to make it a success, the restaurant owners will have to keep reminding
the consumers about the added feature and promote it through Facebook itself.
Clorder’s online ordering system and branding efforts have
helped and educated many business owners. In addition to engagement, idea
crowdsourcing and promotion, the increase in revenue is the major achievement
for restaurant owners.










