According to QSR Web, “Online food ordering is growing 300 percent faster than dine-in traffic.”

The statistics clearly indicate that the trend of online food ordering is catching on, and more people are preferring to order their food from their favorite restaurants rather than dine-in. So, if you are a restaurant owner who still doesn’t have an online food ordering system in place, you need to step up. Here are some more reasons why you need to invest in a restaurant online ordering system.

1) Branding

Integrating an online food ordering system to your site helps create a unique identity of your restaurant. It certainly improves your online presence as well as attract more customers. You just have to offer some special food items (especially for online customers), show their prices on the menu, add discounts, and high definition images of those food items on your site. A set up like this will help you get noticed more by people.

Did you know?

Since 2014, about 30% of diners aged 18 to 54 have ordered food from a restaurant’s website via their phone or tablet at least once.

Also, an online ordering system increases your restaurant sales by building your brand credibility across the web.

2) Better Customer Engagement

Online Food Ordering Systems allow you to engage with your customers over social media channels. You just have to share the information that your customers are looking for. You can also ask your customers to share their reviews and give feedback about your food.

In short, an online ordering system improves your digital marketing reach by allowing you to connect and engage your customers over the social media channels.

3) Online Ordering Drives More Revenue

An online ordering system like Clorder allows your customers to place their orders conveniently from your site. With the help of a system like this, your customers can easily explore all of your restaurant’s food items and place an order instantly. You can also provide customization option to your customers so that they can create something unique. With all the benefits, easy navigation structure and fast checkout, you get an assured order placement. And due to the customization option along with various discount and combo offers, your customers end up spending more.

Fact: Almost 22% of the people order more food while ordering online!

4) Improved Order Accuracy

Basically, restaurants have a long process to take food order. A restaurant staff member takes order over the phone and then delivers it to the kitchen for preparation. But sometimes due to bad reception, external noise, misunderstanding or some unforeseen circumstances, a restaurant staff member might get an order wrong. This can result in the angry customers, wasted food, and disappointed manager.

With online orders, there are no chances of any misunderstanding as customer makes everything clear on their end.  In a nutshell, an online ordering system has made it quite convenient for the customers to place a food order accurately.

Now that you have read through our list of reasons about why you should consider investing in an online food ordering system for your restaurant, give us a call if you need any help setting it up.