5 Ways To Reach Millennials To Improve Your Restaurant Sales
Sustaining and growing a profitable restaurant requires huge customer base and Millennials represent a large and diverse market that has a significant spending power. However, the problem with them is that they expect more out of everything and restaurants are no different. If you’re looking for the ways to attract Millennials, you’ve come to the right place. In this blog, we will offer some useful restaurant marketing ideas on how to reach out to Millennials to improve your restaurant sales.
So, who are Millennials?
These are the young adults who are born between 1980 and 1995. There are approximately 80 million of Millennials in the United States and they are the potential users of your services.As Millennial is the largest generation in the American workforce, it’s really important to reach them to grow your restaurant’s business.
Different ways to reach Millennials
Encourage word-of-mouth recommendations
Millennials trust their friends’ opinions while making their purchase decisions. As referrals are so rampant among them, restaurant owners must focus on satisfying their existing customers rather than spending more on marketing to attract new customers. Make sure to market to this group well and you’ll probably reach their friends.
Think about happy hours
If you think happy hours are about drinks, think again! It’s a good idea to offer happy hours to reach Millennials. According to a 2015 Restaurant Industry Forecast, 85% percent of Millennial prefer to order food or visit a restaurant during off-peak hours if they get a discount.Be sure to do your research and figure out the best hours to offer up as “happy hours,” the types of food they enjoy, what drinks they want, and how much to discount on these meals.
Utilize your social networking channels
Make sure that you’ve an engaging online audience on social media channels such as Facebook, Twitter, Instagram, and more. You can run contests, offer giveaways and discounts, and share images to attract the Millennials. Make sure to include catchy Call-To-Action (CTAs) that will encourage them to check out your services. In addition to it, ensure that your CTAs are linked with Restaurant online ordering system.
Create a reward program
Customers of any age appreciate a good rewards program. Give your young adult audience a reason to keep coming back to your restaurant by creating a rewards program that gives them something in return for their loyalty.You can offer a free menu item, freebies, a discount, or something else in your reward program. When customers feel appreciated, they’ll keep coming back to order food online or for more.
You can also give an exciting reason to your customers to return to your restaurant. Take a proactive approach and host events such live shows, celebrity encounters, deal of the day, wine tasting, and more. This is one of the best strategies for roping in customers that would otherwise never have found you.
The above mentioned tips are the best ways to reach Millennials as well as the audience you’re lacking in. If you are looking forward to promote your brand too, Contact Clorder for marketing and SEO services.