Digital Marketing Guidelines To Promote Your Restaurant
The business world is changing rapidly! The traditional way of conducting business has been augmented with online platforms that rely heavily on the internet. In this changing face of the business landscape, it’s important to have the right tools and processes to take your business to the next level. If you’re looking for ways to promote your restaurant, you’ve come at the right place. In this blog, we will share a step-by-step digital marketing guide to help you promote your restaurant.
What is digital marketing?
Digital marketing is a strategy to promote any business online using digital technologies. Here are some digital marketing tips that can help you.
Digital Marketing Guidelines to promote Your Restaurant
According to the research, 89% of diners search online before visiting the restaurant in personal. So it’s really important to create a website for your restaurant.
Create a website –
Before you can think about promoting your restaurant online, you need a website for your restaurant. Create a professional, attractive, and compelling website to attract more customers and to build an online reputation. But before opening your restaurant and creating a website for it, there is one more important thing that you need to do i.e., choosing a domain name.
- You need to register the domain name of your restaurant as soon as you decide the name. For example, if your restaurant name is La’s Besta, your website should be aptly named, lasbesta.com. You might need to think about a new domain name for your restaurant that represents your restaurant’s brand perfectly. In case, www.lasbesta.com domain is not available, you can use variations for it such as www.thelasbesta.com, or www.lasbestaca.com etc.
- Another thing that you need to do is choose a hosting server that can handle huge traffic flow on your site smoothly. The choice depends on various factors such as memory size, bandwidth allocation, and number of domains you can host etc.
Once you have established a website for your restaurant, it’s high time to start making use of the following digital marketing tools that can help you promote your business online.
a) SEO (Search Engine Optimization) –
Search engine optimization is one of the most effective digital marketing strategies to get organic traffic on your website. The restaurant specific keywords play an important role for your brand to appear in the search engine result pages. SEO starts with website audit, improving website architecture, implementing Meta tags, optimizing website content, and more. It is the most preferred strategy to attract organic traffic to your website. SEO needs unique and user friendly content to target audience. The content can be in any form such as images, text posts, blogs, articles, tweets, videos, infographics, and more.
b) Paid Marketing –
A method of driving traffic to your website by paying a publisher every time your ad is clicked. It is called PPC marketing. You can run a PPC campaign on Google and Bing to get drive paid traffic on your site and promote your restaurant.
c) SMM (Social Media Marketing) –
Social media is becoming one of the best ways to get customers attention. For any new restaurant or even existing restaurant, creating awareness is top priority. They must introduce their audience to the new food items on their menu. You can share offers, deals, and high resolution food images to attract your audience on social media channels such as Facebook, Twitter, Instagram, and Pinterest etc.
d) Content Marketing –
Content marketing is another effective tool to engage and build a relationship with your audience. You just have to share unique and high quality content with your audience. Make sure that the content you share with your audience is relevant to your brand or business. Moreover, it must be presented in a creative way to attract the audiences. The main assets of content marketing are blogs, articles, press releases, Infographics, case studies, E-books, whitepapers, and more.
e) Email Marketing –
Email marketing is a cost-effective and highly efficient tool to promote your restaurant. Sending an engaging newsletter to your audience will definitely improve your restaurant sales. Just make sure to include effective CTAs, offers, promo codes, and discounts that people can avail on their next online order; and benefits of using online food order services. Just send one or two newsletters in a month, don’t overdo as it might annoy your audience and they may mark your mails as spam.
Digital Marketing helps promote and grow your business. It’s a continuously expanding field of knowledge and can be mastered only by implementing it. So what are you waiting for? Learn the basics of Digital Marketing and start implementing it to promote your restaurant. For any queries, get in touch with us here!